Music has always formed one of the main elements in the formation of culture, and in turn can influence the customs and emotions of individuals. Throughout history, music has undergone great changes, it can be seen in the changes in musical rhythms during the years ranging from classical music, through disco music to the present, each era has had a musical style that represents it .
Teenagers are most likely to be influenced by new musical styles, as young people are known to build their identities with costumes, hairstyle, language, and music. Young people join groups. Friends are the center where the behavior patterns that the adolescent follows are formed. The desire to be independent from the family will be supplemented by dependence on a group. Ultimately, a belief system is established. Group members act according to these beliefs. In groups in which the element of union is music, beliefs are generated from it. She is the one who determines the way of dressing, combing her hair, moving, the way of speaking. This set of beliefs builds the identity of that group of belonging. That is why the young population is the one that shows the highest level of purchase of record material and is the main audience for music video channels.
In a world that tends towards extreme homogeneity, music seems to be the last way to show a difference. Be original, independent or rebellious, and go against the grain. Perhaps it is looking for an identity different from that of their parents, or perhaps, just occupying their free time, or drowning the feeling of loneliness, and finding a group of people in which to take refuge from the demands of the system. The fact is that one of the activities that teens do the most is listening to music. Music unites individuals from very different points of society. This is not ignored by record companies, which are very clear about their market, particularly youth. For this reason, the concern to find, maintain and expand a consumer market is logical. For this, the media play a very important role that these companies use to spread new music and new artists.
https://www.youtube.com/watch?v=RTkbDRWA1aQ
https://www.youtube.com/watch?v=RTkbDRWA1aQ
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