The impact of Latin music in the world

Interest in Latin music worldwide has multiplied in the last two years thanks to the services of "streaming" (online music reproduction), as stated by experts gathered at the Billboard Conference.

"Latin music is now considered general market music," said Rocío Guerrero, head of programming, publishing and Latino culture at Spotify. "We are conquering everything."

Latin music was the third fastest growing segment in 2016 in streaming services, after R&B and Christmas music, and represents the second fastest growing category of Spotify.

In addition, the different genres of Latin music, including Brazilian music, comprise 41% of all music listened to through the internet worldwide and revenues from this channel have grown by 74%.

The biggest example of this triumph is "Despacito", the song by Luis Fonsi and Daddy Yankee, and of which the Canadian star Justin Bieber made a version, which has achieved more than a billion views on YouTube in three months.

"It could soon become the number one song on Spotify," said Guerrero, who assured that the "streaming" service believes that in the near future other songs in Spanish music will reach this milestone.

Although the most popular Latin genre worldwide is urban music, experts noted that in Latin America traditional ballads represent a good portion of the songs heard on the Internet.

For Sandra Jiménez, head of relations with the record labels of YouTube and Google Play Music, these numbers are the result of the combination of the expansion of internet and cell phone services in Latin America, with cultural characteristics that make fans of music in Spanish.

"We are not afraid to say what we like and share it. Nor to try and support new things," said the executive of the computer giant. "41% of the Latin music consumed on YouTube is thanks to recommendations."

Participants in the Billboard Conference indicated that the father of this process was the American singer of Cuban origin Pitbull, who broke the language barriers by recording and popularizing bilingual themes worldwide.

This growth, experts say, has led their companies' computers, which make playlists based on popularity, hours of use and type of audience, among other factors, to introduce songs in Spanish to markets that traditionally have not. they had been contemplated.

In addition, artists make better use of these platforms to "promote their music," said Luis Rivera, director of programming for Latin music and video channels on the American television network Music Choice.


https://promocionmusical.es/musica-latina-rompio-listas-exitos-todo-el-mundo/

The history of music.

The history of music is the study of the different traditions in music and their order on the planet.

Since in every known culture there was some form of musical manifestation, the history of music encompasses all societies and eras. It is not limited, as is customary in some academic fields, to the West, however the expression "music history" is often used to refer exclusively to the history of European music and its evolution in the western world.

The music of a given society is closely related to other aspects of its culture, such as its economic organization, its technological development, traditions, religious beliefs, etc.

In a broader sense, music was born with the human being, since it was present, according to some studies, long before the migration of the first groups that left Africa more than 50,000 years ago.1 It is therefore a universal cultural manifestation.

https://www.youtube.com/watch?v=xTRj1X8Hd1s

The influence of music on young people.

Music has always formed one of the main elements in the formation of culture, and in turn can influence the customs and emotions of individuals. Throughout history, music has undergone great changes, it can be seen in the changes in musical rhythms during the years ranging from classical music, through disco music to the present, each era has had a musical style that represents it .

Teenagers are most likely to be influenced by new musical styles, as young people are known to build their identities with costumes, hairstyle, language, and music. Young people join groups. Friends are the center where the behavior patterns that the adolescent follows are formed. The desire to be independent from the family will be supplemented by dependence on a group. Ultimately, a belief system is established. Group members act according to these beliefs. In groups in which the element of union is music, beliefs are generated from it. She is the one who determines the way of dressing, combing her hair, moving, the way of speaking. This set of beliefs builds the identity of that group of belonging. That is why the young population is the one that shows the highest level of purchase of record material and is the main audience for music video channels.

In a world that tends towards extreme homogeneity, music seems to be the last way to show a difference. Be original, independent or rebellious, and go against the grain. Perhaps it is looking for an identity different from that of their parents, or perhaps, just occupying their free time, or drowning the feeling of loneliness, and finding a group of people in which to take refuge from the demands of the system. The fact is that one of the activities that teens do the most is listening to music. Music unites individuals from very different points of society. This is not ignored by record companies, which are very clear about their market, particularly youth. For this reason, the concern to find, maintain and expand a consumer market is logical. For this, the media play a very important role that these companies use to spread new music and new artists.

https://www.youtube.com/watch?v=RTkbDRWA1aQ

Musical genres most listened to today.

Pop.

The Dictionary of the Spanish language defines "pop" as "a certain type of light and popular music derived from black musical styles and British folk music", the term coming from Pop English being a shortening of popular (popular) .4 Music authors and scholars David Hatch and Stephen Millward defined pop music as: "a body of music, which is distinguishable from popular music, jazz, and folk music." 5 The term pop song was first recorded in 1926, used in the sense of a piece of music "having popular appeal." Beginning in the 1950s, the term "pop music" has been used to describe a different genre, intended for a young market, often characterized as a gentle alternative to rock and roll. According to musicologist T. Warner, "in the wake of the rise of British artists in the so-called British invasion, around 1967, the term was increasingly used in opposition to the concept of rock music, to describe a more commercial form of music, ephemeral and accessible ». Although pop music is often viewed as singles chart-oriented, as a genre it does not simply consist of the sum of all musical hits, which has always contained songs from a variety of sources, including classical music, jazz or rock, but it configures a genre with a separate existence and development.


https://www.youtube.com/watch?v=NFZr07qASW8

Jazz

The musical identity of jazz is complex and cannot be easily delimited. Firstly, although the term is often used to refer to a musical language (as it is done, for example, when talking about classical music), jazz is actually a family of musical genres that share common characteristics, but they do not individually represent the complexity of gender as a whole; second, its various "social functions" (jazz can serve as background music for gatherings or as dance music, but certain types of jazz require careful and focused listening) require a different angle of study; and third, the racial theme has always generated a deep debate about jazz, shaping its reception by the public. Although jazz is a product of African American culture, it has always been open to influences from other musical traditions, and since the 1920s it has been performed by musicians from different parts of the world with a very different background. Sometimes the work of most commercially successful musicians has been shown as a paradigm of jazz, noting that fans and critics have considered by-products far from tradition, understanding, on the contrary, that jazz is a form of black music, in African Americans have been its greatest innovators and its most notable representatives.

https://www.youtube.com/watch?v=MJqOgVS_pJ8

Electronics.

Electronic music is that type of music that uses electronic musical instruments and electronic musical technology for its production and interpretation. In general, it is possible to distinguish between the sound produced by using electromechanical means from that produced by electronic technology, which can also be mixed. Some examples of devices that produce sound electro-mechanically are the loom, the Hammond organ and the electric guitar. Purely electronic sound production can be accomplished using devices such as the theremin, sound synthesizer, and computer. Electronic music was once associated exclusively with a form of cultured western music, but since the late 1960s, the availability of music technology at affordable prices has led to music produced by electronic means becoming more and more popular. Currently, electronic music presents a great technical and compositional variety, ranging from forms of cultured experimental music to popular forms such as electronic dance music or shuffle dance.

https://www.youtube.com/watch?v=MJqOgVS_pJ8

Indie

Indie culture comes from so-called independent music, which emerged in the eighties. It is precisely from the independent term that the indie concept arises encompassing all those proposals that are located outside the limits of what is suggested by the main or mainstream culture. Currently, the term is used to refer to a group of the population that is made up mostly of young people and adolescents who share a style, an ideology, a way of being and being in the world. Or put another way: a way of life characterized by rejecting those forms that prevail in a certain context and influenced by the aspects that are least evident within said dominant culture.
https://www.youtube.com/watch?v=pHy7whz8hok

Reggeaton.

Reguetón or reggaetón is a danceable musical genre that is derived from reggae and dancehall, as well as elements mainly from hip hop and Hispanic music. It is a very popular musical genre to this day, which had its peak in the years 2000 and 2010. It was influenced by reggae in Spanish from Panama and developed in Puerto Rico in 1990; It emerged as a result of the popularity of Jamaican reggae, along with American hip hop during the early days of that era. Subsequently, reggaeton gradually departed from reggae, but continued to use the same instruments and musical rhythms but with different lyrics and melodies. This was because reggae beats were used in Puerto Rico on rap bases but with different lyrics and compositions. Similar to salsa, which was a cultural expression of Hispanic youth in the early 1970s, reggaeton entered the United States in the 1990s and 2000s and has become a mode of expression for many Hispanic youth.
https://www.youtube.com/watch?v=2ACU5IDhaP4